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Motive Television Announces Agreement with Granite Broadcasting Corporation
To Launch First Pilot Test in the United States

04 May 2011
London - May 4, 2011 - Motive Television PLC, the television software, services and solutions provider, announced today that its U.S. subsidiary, Motive Television Inc., has reached an agreement with Granite Broadcasting Corporation for a pilot program at KOFY-TV, Granite’s television station serving the San Francisco- Oakland-San Jose, CA, television market.

Under the agreement, Motive will test the Advanced Television Systems Committee (ATSC) version of its Television Anytime Anywhere technology in San Francisco during 2011 to identify the most attractive features of the multi-faceted Motive platform for all of Granite’s U.S. markets.

San Francisco is one of the most diverse and technologically sophisticated television markets in the United States. As one of the most innovative television operators, Granite and its station, KOFY-TV, represent ideal partners for testing Motive’s Television Anytime Anywhere technology in the U.S. market.

Leonard M Fertig, CEO of Motive Television PLC commented, “Motive’s partnership with Granite in evaluating our Television Anytime Anywhere platform is a significant step forward in one of the world’s largest and most technically advanced television markets. We believe that the features of our technology platform are attractive to developed markets such as the United States, and we anticipate this pilot will provide critical market data to drive additional interest in the U.S.”

Motive Chairman Michael Pilsworth added, “Motive has targeted the United States as a key market and this agreement is an important step in our continued growth and development as a global provider of television solutions to broadcasters and pay television operators.”
Peter Markham, Chairman and CEO of Granite Broadcasting Corporation commented, “We are pleased to work with Motive in the evaluation of its innovative television technology in the United States market environment and look forward to our collaboration. Granite has been a leading innovator in the use of new technology in television, online, and mobile distribution to continually enhance our viewer’s experience, and this pilot with Motive is another example.”

Contacts:

Motive Television plc
Leonard M. Fertig, CEO
Michael Pilsworth, Executive Chairman
T: +44 20 7025 8425

Media PR
Gerry Buckland
T: +44 7774 860011

Financial PR
Cubitt Consulting
Chris Lane / Alice Coubrough
T: +44 20 7367 5100

Brainerd Communicators
Chris Plunkett / Mike Smargiassi
T: +1 212 986 6667

Granite Broadcasting Corporation
Peter Markham Chairman / CEO
T: +1 212 826 2530

Notes to Editors :

Granite Broadcasting Corporation is a market-leading owner of local media properties in the U.S. The company's operations include broadcast TV stations, local cable TV channels, and local online and mobile media properties. Television network partners include NBC, CBS, ABC, The CW and My Network TV, collectively reaching over 6% of U.S. television households.

Granite's local media operations are characterized by innovative, best of breed management and market leading franchises.

The Motive Television group provides broadcasters with new sources of income and business models. Its services include:

•    Television Anytime is a technology that permits and enables digital terrestrial broadcasters to offer enhanced broadcasting services without the need for the Internet. Broadcasters can earn additional income through these services, including Catch-Up TV, Virtual Channels, Video-on-Demand and Targeted Advertising. Television Anytime is currently in commercial operation in Italy and successful tests have been carried out in the Czech Republic and Hungary.

•    Television Anywhere is an advanced multi-screen television technology that allows a viewer to interact, control and watch their television from a computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software orientated, doesn’t require an additional box, and can be updated via software upgrades. US patent pending.

•    Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television PLC was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).
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