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Conclusions From Connections Europe: The Impact Of Multiscreen Services
I attended Connections Europe on the 8th and 9th of November, as I was invited to speak, on the panel “The Impact of Multiscreen Services: Content and Service Providers”.

18 November 2011

I attended Connections Europe on the 8th and 9th of November, as I was invited to speak, on the panel “The Impact of Multiscreen Services: Content and Service Providers”. The conference was a great success with around 100 executives selected from the telecommunications and media industries in attendance. I highly recommend it.

The event addressed many topics, principally the cloud and the services available through it. What emerged was that whilst a great amount of investment is going into building the infrastructure, the development of the cloud has yet to reach the level necessary to support TV Everywhere type of services related to the distribution of content.

The main revenue generator screen in the house is still, and will remain for some time, the TV, whereas the cloud still poses important unanswered questions regarding manageable security and bandwidth to reach every screen.

The interest in multiscreen services is today largely due to two competing forces. From one side, the incumbent content distributor who wants to brand every screen in the house in order to prevent someone else from selling content and services, bypassing the incumbent distribution network. However, on the other side, the competitive and disruptive new content distributors are leveraging the Internet in order to get the attention of the household through an alternative channel not controlled and not controllable by the incumbent.

So the result of this conflict will be decided by who best addresses the following main issues:

   • Creative business models that generates revenues
   • Simplified customer experience in terms of UI and security
   • Cost effective and manageable content distribution model

Gianluca Ferremi
VP Sales & Marketing Motive Television